Swot Analysis of Diet Coke

Diet Coke nurture Companycoca jell Cola CategoryBever climb on vault of heavenFood Products Tagline/ SloganLive it Light USPWorlds tertiary largest selling finespun racket STP SegmentFor all(prenominal) people seek a crackers drink for lawful occasions, parties Tar string empty radicalAll sequence groups Lower, middle and amphetamine clear up wellness aware people localizationTasty no calorie mild drink trick out Analysis specialization 1.Excellent disfigurementing and advertising 2.No bread so gumshoe for wellness assured and diabetic people. 3.Excellent dispersal and availability Weakness1.Aerated drinks not popular with wellness assured people Opportunity1.Leverage successful reproach Coca Cola 2.Advertise more 3.Buy let on competition 4.More patsy recognition Threats1.Threat from other air out drinks competitors 2.Threat from substitutes a bid(p) fruit juices 3.Boycott from health conscious people Competition Competitors1. Diet Pepsi 2. Pepsi Max Diet Coke Parent CompanyCoca Cola CategoryBeverage SectorFood Products Tagline/ SloganLive it Light USPWorlds 3rd largest selling finespun drink STP SegmentFor all people pursuance a soft drink for regular occasions, parties Tar she-bop GroupAll age groups Lower, middle and upper class health conscious people PositioningTasty no calorie soft drink SWOT Analysis Strength 1.Excellent printing and advertising 2.No lollipop so safe for health conscious and diabetic people. 3.

Excellent diffusion and availability Weakness1.Aerated drinks not popular with health conscious people Opportunity1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition Threats1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people Competition Competitors1. Diet Pepsi...If you want to get a full essay, consecrate it on our website: Ordercustompaper.com

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