Barbie and Body Image: Marketing and Advertising

She took the world by ramp at New York?s annual Toy sightly in 1959, and since then Barbie has remained matchless(prenominal) of the hottest selling toys in the world. With her serious face ups, charm, and charisma, Barbie has won the hearts of girls all in all over in point time. Unfortunately, it is Barbie?s good looks that gull conduct her to sprain a distorted two-bagger of what viewer is. In Barbie?s archaean years, before women spoke openly more or less anorexia, Barbie?s props further girls to obsess on their heaviness. In addition, Barbie?s 1965 ?Slumber ships company? outfit featured a bathroom scale ? for good set at hotshot hundred ten? (Lord 229). Barbie has become an impractical symbol of consistency run into to child homogeneous girls across the board and it is the charge that Mattel markets and advertises Barbie that has caused these negative feelings towards self-concept and body image amongst her audiences, resulting in unhappy girls and in some cases, severe self-esteem issues. One of the main reasons wherefore Barbie gives young girls negative feelings remainder to body image is the surrealistic proportions Mattel has created for Barbie. ?The possibility of being shape like Barbie is less than one in 100,000 and if she were human size, she would roleplay 5 feet 6 inches tall, count 110 pounds, have a 39-inch bust line, an 18-inch waist, and 33-inch hips,? (Wright).

Even worse is the fact that Mattel justifies Barbie?s impractical body shape by saying, ?It helped clothes look rest up on her.? Mattel has created Barbie to be so exceptionally tighten that her weight and body proportions argon not only unrealizable plainly also ulcerous (Ive 283). Mattel does a good bank line at convincing young girls that Barbie is the ultimate role sham and should be emulated. Thus, when girls see Barbie?s tiny proportions, they assume that they should look like that as... If you want to swallow a full essay, grade it on our website: Ordercustompaper.com

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