Marketing Management-Check Point

1-Describe a cherish proposition and provide an example. How important is suggest to the consumer? (Points : 5) A hold dear proposition is a set of benefits offered by companies to address and satisfy nodes needs. For example, when you go to the stemma and they offer to give you a free item with the wages of specific merchandise or a set one dollar bill amount. Since value reflects the sum of sensed tangible and intangible benefits to customer (Kotler & Keller 2009, Pg. 14), this technique offers as gainful merchandise strategy to divvy up stores. Value is important because it provides customer contentment. Satisfaction reflects a mortals judgment of a products perceived performance in kin to expectations (Kotler & Keller 2009, Pg. 14). In the end value could be considered a measuring tool of the likelihood that the consumer shoot up stakes become a repeat customer providing ongoing bloodline for the bon ton. 2-How would you describe relationship merchan dise? why are these relationships so important to successful marketing? (Points : 5) kind marketing strives at building enduring relationships with people and organizations in order to suck and retain their businesses (Kotler & Keller 2009, Pg. 20).

Relationship marketing delivers some benefits to the business as it allows you to reduce marketing expenses, build referrals, and nonplus the companys business aligned with the clients needs. The ultimate terminus of relationship marketing is a marketing network consisting of the company and its supporting stakeholders, customers, employees, suppliers, distributors , retailers, ad agencies, etc with who it ca! n build mutually profitable business relationships (Kotler & Keller 2009, Pg. 22). Basically, this marketing technique focuses on customer belongings and the overall satisfaction of customers which is an essential component to the overall success of any business. The relationship can go beyond customers to discover constituents such as consumers, employees,...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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