Analysis of Wales tourism.

SWOT Analysis of Wales Strengths ·The scenery, intrinsic environment, heritage and distinctive rip off close continue to have robust appeal in the UK and oersea. Wales sewer gallop a stress free antidote to the pressures of unexampled life. It has three National Parks (Snowdonia, Pembrokeshire Coast and Brecon Beacons) and has areas of dandy vivid beauty. ·Wales is accessible to all UK markets. ·Wales can offer a all-encompassing range of activity including walking, fishing, golf and mountaineering. ·Cardiff is a city of internationalistic status and the National Sports Stadium is an envy of many another(prenominal) countries. · WTB continually provides financial assistance to promote tourism and to come out invigorated improved facilities for tourists. ·Wales has a wide range of natural and advise built visitor get outions. Weaknesses ·There is a lack of sentience of Wales in the abroad markets due to an absence seizure of a strong national icon or images. ·Limited resources accessible for promoting a distinctive image of Wales in domestic and oversea market. ·Unpredictable stand even during the peak summer season, rival from cheap overseas destinations offering guaranteed sun. ·Foot and Mouth extravasation has deferred many potential visitors to the countryside. Opportunities ·Wales can develop a agonistical advantage in activity holiday provision, lifestyles are befitting healthier and more than(prenominal) people are seeking new slipway of self-fulfilment.

·Wales is rise placed to develop its sports tourism market afterward happy h osting of the Rugby World Cup. ·There are ! nigh signs that Wales get out attract a higher component part of the UK tourism market. ·The improvements in technology and faster Internet ADSL lines give increase bookings over the Internet. Threats ·There has been an emergence of new overseas destination who offer cheap deals and therefore are more likely to attract visitors from lower socio-economic groups. ·Consumers are likely to turn over more demanding, less(prenominal) loyal and more... If you want to get a in effect(p) essay, monastic order it on our website: OrderCustomPaper.com

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