Write a business report on the 'Kentucky Fried Chicken Corporation (KFC)', one of the world's largest chicken restaurant chain. Include SWOT analysis and Industry & Competition analysis.

SWOT Analysis ¡V KFCs election Strengths and Weaknesses and its External Opportunities and Threats In evaluating how well a companions present strategy is working, a proper understand of the connections visual sense capabilities and deficiencies, its merchandise opportunities, and the external threats to its proximo is essential. The actually valuable say of SWOT analysis is understanding and evaluating the strengths, weaknesses, opportunities, and threats and drawing conclusions whether a firms dividing farm animal position is fundamentally sanitary or unhealthy. In a nutshell, SWOT analysis is a basis for action. KFC, being necromancer of the worlds nigh recognizable brands, has its knowledge native strengths and weaknesses and external opportunities and threats, which be identify and analyzed below. Kentucky fried Chicken Corporation (KFC) was the worlds largest squawker restaurant chain and the ordinal largest fast-food chain in 2000 (Krug 2001, cited in Thompson and Strickland 2003, p. C-203). The statement suggests that the brand- have-to doe with image or the association reputation of KFC is really strong. Such buyer blessing can be categorize into valuable intangible assets, which is an internal strength itself giving KFC make headway competitiveness. Also, KFC was one of the first fast-food irons to go world-wide in the late 1950s and was one of the worlds most recognizable brands.

This means that KFC had a high degree of organisational agility in gaining wide geographic coverage and had a strong global dissemination dexterity. Such competitive capability can be determine as KFCs internal strength. KFCs international strategy was to grow its order and franchise restaurant root word through several high-growth grocerys. This suggests that the company was able to evaluate the near market opportunities available of fortune additional customer groups or expanding into radical geographic markets and market openings to extend the companys brand name or reputation to brand-new geographic areas. According to the National eating house Association, food-service... If you want to get a full essay, order it on our website: Ordercustompaper.com

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