Dreamworks Animation

DreamWorks lifetime I. Introduction The following is a research- base analysis of DreamWorks Animation (DWA) in regards to its arrangement within the industry at large. Much of the analysis is based on data I have collected from DWAs 10k in addition to my birth experiences working as a Production Intern on an stir feature. with this internship experience, I was able to gain an correspondence of the collaborative creative surround as well as use some of the state-of-the invention technology that DWA is cognize for. Through these interactions and experiences, I have gained a better understanding as to why DWA is such a formidable competitor in the animation industry. II. Background DreamWorks Studios (DW) is a accomplishment picture companion founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen.[1] In the like year of inception, DW write a co- output signal deal with Pacific sulfur Images (PDI) for motion picture vis ual effects. By 1998, PDI became its own DW subsidiary, creating reason machine generated feature films including Antz, The Prince of Egypt and Chicken Run. In 2000, DreamWorks acquired majority spare-time activity in PDI, and created a new business division known as PDI/DreamWorks Animation (DWA).

This new division maked films using both(prenominal) conventional animation techniques (Spirit: Stallion of the Cimarron and Sinbad: Legend of the cardinal Seas) as well as Computer Generated technology (Shrek)[2]. By 2004, DreamWorks Animation SKG separated from its parent company and purchased the remaining cheer in PDI. Under the guidance of Katzenbe! rg, the company agreed to produce deuce in-house animated films per year. With the success of the CGI feature, Shrek ($484,409,218 worldwide)[3] and relative failure of the traditionally animated El Dorado and Sinbad (between $75,000,000 and $80,767,884 worldwide), Katzenberg saw an opportunity in nidus their production efforts on the former. From 2004 on, DWA focused solely on CG animation, as is...If you take to get a full essay, order it on our website: OrderCustomPaper.com

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