Global marketing management Essay Example | Topics and Well Written Essays - 1250 words

Global market management - Essay ExampleMarketers take in to account various strategies that they feel better and in force(p) to achieve sustainable competitive advantage in todays competitive markets. Maintaining stronger relationship with consumers is doubtlessly a very effective marketing tactic that croup certainly help a mansion stay stronger for quite a long term in the market. I would suggest my friend to venture astir(predicate) relationship marketing and he therefore needs to treat his customers always welcomed to the business and to confirm friendly relationship. Consumers be to be treated as business partners both inside and outside the firm. kind marketing begins with identifying and understanding the needs and postulates of customers and recognizing how to satisfy their requirements and preferences (Cravens, 2002, p. 205). In order to stay very relevant and to fence with new sm tout ensemble strips and Wal-Mart stores in the area, it is critically important th at he should build stronger partner-relation with consumers by taking in to account the following strategic steps. Make relationship marketing and customer-contact as an important part of incorporate objective of the business. Train employees and all other service-providers about how effectively and friendly they need to treat customers. hold in constantly contacting customers for better go, before as well as after sales services, customers feedback and analyzing the words-of-mouth from the customers. Ensure that the goods and services meet their preferences by noteing on-going quality improvement and quality management systems, and Evaluate how potential customers think about the company in relation to the competitors with a view to implement newer ideas or strategies to achieve competitive advantages. Answer- 2 For international marketing, firms are using different types of cooperative relationships such as strategic alliance, licensing, joint ventures, R&D partnering etc. Str ategic alliance is a coalition amongst two or much firms with a view to achieve strategically significant goals that are beneficial to both or all the companies partnered in alliance (Kotabe and Helsen, 2008, p.305). Strategic alliance at international level is typically a cooperative arrangement between two or more firms working a marking ensnares. In simple words, cross border alliance is a strategic alliance arrangement between firms across borders (Johansson, 2009, p. 163). Cross border alliance is found on sharing of vital information, business ideas, assets, technology and managerial functioning between partner firms. Cross border alliance can be formed in different structures. It can either be based on a simple licensing agreement or it may lie down of quite rigid ties between them. High tech companies often come in alliance with others based on technology swaps. Kotabe and Helsen (2008, p. 306) described the logic behind cross border alliance to explain wherefore com panies while going global enter in to alliance with other companies with their core businesses. With such alliance, companies want to create a defensive position so that the firm will be able to maintain the leadership position by learning newer skills, access to new markets and by developing new technologies. With cross border alliance, the marketer wants to catch up new marketing domains, or to remain simply in the business or to restructure the market with help of others marketing ideas and strategies. Answer- 3 Direct marketing has emerged to be a very successful marketing strategy as many world class companies the likes of Dell and small scale businesses across the world have achieved greater success and unique marketing stance by going directly to the customers. Segmentation is a key marketing dimension that a marketer can set strategic framework to identify the right customers of a company to mark and develop products or services to ensure that their specific as well as comm on preferences are met